Solved: Is effective marketing today-making it an experience, Marketing Management

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Is effective marketing today-making it an experience

Problem:

Phillip Kotler says today customers seek more than a low price, good service, and products and services - what they really desire is an EXPERIENCE.

Please assess Kotler's premise. Do you agree or disagree? Is effective marketing today about "Making It an Experience" for customers? If so, what constitutes such an experience? Who seems to recognize this? Who doesn't? Is there a price for failing to recognize it?

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