Assignment:
Pick two stages in the household life cycle (Single I. Young Couples no children, Full Nest I, Single Parent I, Empty Nest I, Delayed Full Nest I, Full Nest II, Single Parent II, Empty Nest II, or Older Single). Describe how your marketing strategy for the following would differ depending on which group was your primary target market.
a. Minivan
b. Razors
c. Broadway show
d. Casino