Assignment: Marketing Consumer Behavior
Compare and contrast your own buyer decision behavior for two products:
- one that is high involvement,
- the other that is low involvement
Discuss which of the steps in the 5-step buyer decision process presented in class differ and why?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.