Essay Assignment
Write and submit a 500- to 800-word essay on one of the items listed below. The persuasive essay will have to offer an in-depth investigation of the topic complete with excellent spelling, grammar, and sentence structure. Students are expected to apply primary and/or secondary research in their investigation. The topic will offer a strong relationship to the field of digital marketing. Students may apply their chapter readings to their essay as support for their arguments and include examples.
Choose one of the following cases for your essay. Explore the brand's digital health (i.e., website design, web presence, social media platforms, app developments, digital shopping experience, etc.) and argue your point of view as to whether or not the brand can approach a different route to maintain its market value against online competitors. Explain your position in detail and apply supportive arguments.
1. JCPenney
2. GoPro
3. Best Buy
4. KFC
5. McDonald's
6. IKEA
7. The Economist.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.