Assignment
Write A Paper About Analyzing Harlequin Enterprises: The Miradecision
Harlequin Case
1. Apply the VRIO framework to Harlequin in series romance fiction. Why has Harlequin been so successful?
a. What is your assessment of Harlequin's value chain? How does Harlequin create and capture value?
b. How difficult is it to imitate what Harlequin does in series fiction? Why? How likely are competitors to imitate Harlequin?
2. What is your assessment of the single-title market opportunity for Harlequin?
a. Does Harlequin have the necessary capabilities to compete in this market?
b. Can Harlequin create a competitive advantage in single-series fiction?
3. Should Harlequin enter the single series market?
The purpose of the case study is to let you apply the concepts from the course to issues facing a specific company. Most often you will need to read the case several times-once to grasp the overall picture of what is happening to the company and then several more times to discover and assess the specific problems. Case analyses must address the questions assigned for that particular case and apply the theory and concepts from the relevant chapter(s). To receive full credit, the case analysis should:
(1) Demonstrate polished formatting, spelling and grammar,
(2) Define central issues and/or answer the assigned questions,
(3) Support your position (provide specific examples),
(4) Relate chapter concepts to evidence from the case and
(5) Make clear and concise recommendations expressing what you believe to be the appropriate course of action.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Harlequin-Case.rar