Assignment:
Please answer all questions concisely in the space provided.
1. What are two of the four different types of consumer product classifications? Define those two types of consumer goods, and explain how that definition impacts the rest of the 4 P's. (It may be easier to think of a particular product for each of the two types you choose to talk about.)
2. Campbell's is introducing a new flavor of soup to its canned, condensed soup product line. It will be a brand extension, with the familiar red and white Campbell's brand. Describe what this is doing to the company's product line and product mix. (Hint: shallow, deep, narrow, wide?
What are two of the four unique differences between products and services? Define those two differences.
4. What is a product line extension.
5. What's the difference between a product line extension and a brand extension? Give an example of each ... can it be both?