Marketing Assignment
The company that I am working on is Gucci
Using the company you have been working with for your previous Individual Projects, write a paper of 5-7 pages outlining the following:
What is the company's stated strategy? Is it a winning strategy?
How does the company's mission statement compare to those of its competitors?
How do the mission, vision, and values support strategic objectives or performance targets of your company?
What do the mission, vision, and value statements say about the company and its leadership?
What is your recommendation for competitive sustainability?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.