Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Define marketing conditions for the brand category. Review Marketing Intelligence information, research the microenvironment.
Discuss partnerships in marketing channels using an example. Provide an example of disintermediation and how this could be a threat.
Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan?
What features drew you to this specific campaign/company? What strategies does this company use to promote themselves through social media channels?
MKT 4093- What do you recommend the Company should do? Who were the target customers in 1996 when Rose Marie Bravo arrived at the Company?
Describe the implemented programs and/or tactics that would support the product, pricing, distribution, and marketing communications strategies.
Create a list of products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing.
Write a positioning statement for the product that would appeal to your target persona.
Analyze your decision-making process for the persona you created. Why is he/she a good target audience for the product?
Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
What is the strategy in regard to competition? What is anticipated affect on customer LTV? Is a drive toward sustainability in many retailers' strategic plans?
What is the major difference between a negotiated purchase and a competitive bid purchase? Why is an investment- banking syndicate formed?
Explain how the Web site is used to educate customers about the firm's products. Provide examples. Describe the selected firm and its business.
Write a description of the target market for electronic discount coupons and an analysis of at least two of the 4Ps that apply in marketing this service.
Identify major risks associated with undertaking this project. How likely is it that these risks will occur? How will project be impacted if these risks occur?
Write a 3 page paper or a blog post on the Importance of Trust in Leadership. How has being trusted helped you in your life?
Describe the brand image of the product or firm and provide very specific examples of how they firm's supports that image.
Create a Schema and Associative Network for the brand you chose similar to the one provided on page 86 of the textbook.
Is this a good thing? Do you believe it compromises their strategic success? Why, or why not? What changes do you recommend to be made?
What is the Total Circulation (which means the number of issues sold) of the magazine you chose? You will find this by clicking on the CIRCULATION tab.
What are the differences between the roles of the Product Manager, the Product Marketing Manager and the General Manager in an organization?
Create a list of IMC tactics, and discuss how your proposed IMC tactics could be evaluated on an ongoing basis.
List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?
Having recently been promoted to Director of New Business Sales, part of your new responsibilities is to create a presentation for next sales managers' meeting.