Assignment: Consumer Behavior- Brand Schema
Select ONE of the brands from the list. I challenge you to select a brand you may not have a direct relationship with. After selecting your brand, ask 5 friends or family members the following question: "Name the first five things that come to your mind when you hear the name (your selected brand)".
After completing your short interviews, you will then have a list of 25 words. Create a Schema and Associative Network for the brand you chose similar to the one provided on page 86 of the textbook. You can create your Schema by drawing and scanning it in as a document or create it by using circles, and arrows on a single PowerPoint slide.
Once you have created your schema, construct a 2-3 page paper addressing the brand you chose, why you chose it, who you interviewed and perhaps why you selected those individuals. In addition you will want to provide an analysis of the meaning of the brand and the implications that this meaning can have on the company's growth. Be sure to include concepts from the chapter readings and/or lectures with your analysis.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.