Assignment: Product Developement
Read the class material to complete the homework: The Guide to the Product Management and Marketing Body of Knowledge, by Greg Geracie, Steven D. Eppinger
1. What are the differences between the roles of the Product Manager, the Product Marketing Manager and the General Manager in an organization?
2. Draw Sigmoid Curve. On the same curve, plot the steps that are upstream and downstream in a product life-cycle. Explain your response.
3. What is the difference between the Waterfall and Agile development methods, and when/why would firms choose one over the other?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.