Assignment: Personas And Positioning Statement
Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower. Using the segmentation strategies outlined in your textbook, come up with an "ideal customer" for this product, and write a persona profile (approximately 1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.
Then, write a positioning statement for the product that would appeal to your target persona.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.