Discussion: Segmentation Analysis
Analyze your decision-making process for the persona you created. Why is he/she a good target audience for the product? How has focusing on this persona helped you better understand how to target your offering? What are some pitfalls you see of using personas, and how can you avoid them? Tie in marketing concepts from your readings and resources throughout the week.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.