Project Assignment- Marketing Budget And ROMI, IMC Evaluations, KPIs
You are a marketing specialist reporting directly to the Director of Marketing. One of your top competitors has recently begun stealing market share from your brand. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand's market position within six months.For this assignment, you will develop a marketing plan to effectively address the competitive threat. You will choose a real-life company and product, as well as a competitive company and product, to use in the course project assignments.
Module 06 Project Assignment: For this assignment, create a business report to be shared with your manager that addresses the following:
Section 1: Propose marketing budget, IMC tactics (integrated marketing communication), and estimate ROMI (with rationale).
Section 2: Create a list of IMC tactics, and discuss how your proposed IMC tactics could be evaluated on an ongoing basis.
Section 3: Create a sample marketing dashboard for your brand to track KPIs and key metrics.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Rwheeler-PPT-For-Sales-And-Marketing.rar