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Why is marketing research undertaken and does data mining tell us everything we need to know about our marketing effort?
GEN302 - Fundamentals of Innovation & Entrepreneurship: What is the market and opportunity that align with your goals?
They have hired you to review their existing IT resources and produce a proposal that allows the company to take advantage of their firm's expansion.
BUSM4302 - Strategic Marketing in the Digital Economy:This assignment requires you to produce a marketing strategy for a company or organisation of your choice.
Explain how you believe these stereotypes developed. Address how these stereotypes can be changed and/or what might bring about this change?
Choose a company that markets computer products over the Internet. In what ways does the company create value? Is it likely to capture much of this value? Why?
Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
What was the most surprising thing you learned? What do you need to learn more about?
Define a niche market and what makes it so. What is the niche market for this facility? What would you have done differently?
Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics.
Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
Research the marketing approach for a small business in your neighborhood (you can use the business from your Project Part 1 if you wish).
To manage the decision-making process, an analyst has formulated the following linear programming model.
Is this product or process innovation? Find your CSR product/service example and distinguish between product or process innovation.
Your company is developing a new product that will change the marketplace. you know that your main competitor is also developing something similar.
What are the determinants of the demand for your chosen product? What are the substitutes for the product? What are the complements of the product?
What are the complements of the product? Is the price elasticity of demand of the product elastic or inelastic?
Describe the factors of production used to produce this product. Describe the types of costs involved in the production of this product.
Why do you suppose that many students study marketing in school and know how to use it in the business world but never realize that it has a wide array?
Address how that disruptive innovation should be treated in your selected company at each of the three identified change management tiers.
Describe the external threat factors in the domestic and global markets that the company or organization should consider.
Review programs to attract foreign companies to your country. Describe the company of your choice. Outline their marketing mix.
Think of a new business idea and write a business proposal for theoretical investors. Suggest opportunities for scaling the business up in the future.
Prepare Dissertation on Full Service Network Carriers Use of Loyalty Programs in Retaining Their customers as part of their marketing Strategy
What are the most important reasons for product failure? Describe the strengths and weaknesses of AR perceptual maps.