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Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy.
What recommendations would you make to improve the messaging/communication strategies of the marketing effort/advertisement?
What are two strengths and weakness of your competitor? Who is the target market that they pursue and what do you see to support this opinion?
List 3 best reasons supporting both positions in the debate. Describe your reaction to your experience of these biases.
Explain the meaning of the term argument in logic. How does it differ from the second meaning of the term that we commonly use?
Explain the meaning of the term fallacy in logic. Identify and discuss the fallacy used in the selected advertisements.
Analyze why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.
Prepare a plan to address need recognition, search behavior, and getting the product into the consumers' consideration set.
Describe skills needed to be successful in the desired role. Explain the outcomes of each developmental intervention.
MKTG6002 - Marketing: Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data;
Discuss what types of information do you feel are missing? Why do you feel this is important from a marketing perspective?
What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be interested in it?
What is your company's target market? What is the demographic, psychographic, and geographic breakdown of your target market?
Analyze at least three possible contact point failures in the service delivery process for your organization.
Describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples.
How would you classify Lugar's startup idea? Is it a new market idea, a new technology idea, or a new benefit idea? What was the source of Lugar's startup idea?
How much emphasis would you place on environmental scanning? What major threats do you think this industry could face?
What recommendations can you give Fiat's management to improve and continue the company's successful expansion of the Fiat vehicles into United States market?
HI5004 Marketing Management: Effective way to help students learn about marketing management is via actual creation of a marketing plan for a product/service.
What does she say about storytelling? What is Kiva and what does it do? Who influenced her? How did she go about helping the poor to help themselves?
Analyze your mentor company's targeting and positioning strategy in the region you chose.
Explain how the culture in which individuals are raised has an impact on the products they buy. How can a seller use culture to sell a product successfully?
7BSP1271 Marketing Across Cultures: How to analyze cultural diversity when formulating an organization's marketing strategy;
What changed for you when you moved from advocacy to inquiry? How did the person you were speaking to respond to your active listening?
Discuss some of the unpredictable challenges that can occur when change is implemented. How can these affect sustainability?