Homework: Principles of Marketing
Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file].
View a transcript of the video. (You'll be reading the transcript of the video instead which will be the first attachment before answering any questions)
After viewing the video, answer questions I and II, and select one question from questions III and IV to answer.
I. Compare Dell's supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
II. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
III. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
IV. In what ways may market research have helped prevent these large technology businesses from failing?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Principles-of-Marketing-Dell-Video-Transcript.rar