Assignment:
Identifying the sources that you use, answer the following questions:
If all companies use direct and digital marketing databases, there is no need for traditional marketing research!
This statement was made by a postgraduate marketing student attention and Australian university.
This statement may be reframed as a question:
1. ‘Why is marketing research undertaken and does data mining tell us everything we need to know about our marketing effort?
2. Do you agree or disagree with the oping statement? Justify your answer, considering the reframed question, and commence with definitions of each of the terms in the statement.