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Analyze the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle influencing consumer behaviour.
Develop a700-word branding strategy and marketing communication plan in Microsoft Word for Amazon.
Discuss strategies for earning and measuring customer loyalty. How can marketing managers best promote consumer adoption of a new product?
In your own words, how would you describe ambush marketing? Can ambush marketing be both intentional and unintentional? Explain.
What if the strategy fails and how does the business analyst can help the cost to reduce entering in the new business segment?
Identify and briefly describe the biggest competitor for your business. Think about their approach to marketing.
Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company's market competition.
Where will you produce the product and how large will your facility be relative to your forecast? Will you prefer to produce more or less than the forecast?
Identify basic principles of communication and persuasion that apply across all forms of marketing communication.
Commercial airlines are part of the service industry. Analyze the key elements of buying commercial airline services.
You are the CEO of Acme Toy Company. The R&D manager has delivered the final report on "successful" product testing of the new toy.
Discuss two reasons for using futures rather than selling bonds to hedge a bond portfolio. No calculations required.
What are Amazon's major strengths? Does it have any weaknesses? Explain. Is Jet.com a potential concern for Amazon? Why or why not?
Provide some background information on the chosen organization in the context of marketing management. [300 words]
What types of information might you get from each of these tools that would be different then survey research?
Prepare a minimum 700-word branding strategy and marketing communication plan in Microsoft Word.
How could Lantz have used better marketing to accelerate that process of unknown to popular?
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
You are required to prepare a report on analyzing the service extended marketing mix (7P's) and the service delivery process including its relevant dimensions
Identify and list 2 marketing methods they are using to provide value. What is your opinion about the effectiveness of these marketing methods?
Gathering Information and Measuring Market Demand. Who is the target audience for Sprite? Discuss in detail and give your reasons.
Research concept of neuro-marketing online. Find an example of its use and provide a discussion. What do you personally think of this new approach to marketing?
Discuss the use of color and whether you think it was effective (using other sources). How could the User Experience (UX) be improved?
How does American Eagle compare to Urban Outfitters and the retail industry as a whole regarding each of the areas below.
Identify one optimal financing source-public or private-for the selected product and discuss its appropriateness.