Course Learning Outcomes:
1. Identify, use and evaluate key tools of traditional and digital marketing
2. Demonstrate their ability to recruit and retain customers in digital and non-digital marketing spaces.
3. Critically evaluate the effectiveness of their strategies
Individual Report: Marketing Plan
This assignment requires you to produce a marketing strategy for a company or organisation of your choice. The strategy must integrate both digital and traditional marketing techniques.
Your analysis must be supported with references to relevant course theories and concepts.
Report Template:
- Introduction
- Situation analysis
- Objectives and Strategy
- Tactics and control
- Conclusions
- References
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Attachment:- Strategic Marketing in the Digital Economy.rar