Homework: Strategic Online Marketing
Think of a new business idea and write a business proposal for theoretical investors. In your proposal you should:
I. Outline your business idea, develop your brand mission and purpose drawing from your knowledge of Why-How-What framework
II. Use a relevant business framework to define your business, which should include all the main features, including your value proposition, customers, activities, channels, resources, revenue streams and cost structure
III. Drawing from your knowledge of SOSTAC framework, produce a marketing plan for the year 1 of your business. As the business is in the idea formation stage, not all elements within the SOSTAC framework will be relevant for you. However, you need to demonstrate your ability to evaluate your current situation in the market, set clear objectives, recommend relevant strategy (including clearly describing your target audience), tactics for achieving the objectives as well as your ability to manage actions and understand the key metrics
IV. Suggest opportunities for scaling the business up in the future.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Strategic-Online-Marketing-Management.rar