Assignment: Strategic Marketing Paper
Write a 4 pages paper on the following information below:
Traditional marketing research has been about asking questions of sample respondents from a well-defined sampling of your target population. In addition to traditional survey research, firms have several new tools now available to them. The other tool is called Social Media monitoring. Check out the YouTube video demo of the Social Media Monitoring tool from Radian.
Your assignment is to define these terms. Discuss how they are different than traditional survey research. What types of information might you get from each of these tools that would be different then survey research? Finally choose a national brand and discuss the insights you might get from each of these tools.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.