How large will your facility be relative to your forecast


Homework

Create a new product: A chocolate bar for a country location other than the United States. Specify the target market (not just "all middle aged people" but be specific), product features (how do the features meet the needs of the target market?), and product name (how does it reflect the product features and target market?).

Then decide on the following:

i. Forecast of Demand: How will you generate a forecast of demand? (You don't have actual numbers but how would you go about determining demand?) What factors will you consider? How will you proceed?

ii. Production Decisions: Where will you produce the product and how large will your facility be relative to your forecast? Will you prefer to produce more or less than the forecast?

iii. Sourcing Decisions: Will you source locally or globally? Why? Will you prefer to go with few or many suppliers? Why? What types of relationships will you have with suppliers?

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: How large will your facility be relative to your forecast
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