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What are the characteristics of the typical consumer (age, income, etc.). What problems or needs does the consumer have that are related to your product?
Analyze and discuss the characteristics of ownership of the selected retailer and justify your logic.
What are the possible psychological and sociocultural influences on the Coppertone consumer purchase decision process?
Select an organization that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
What would be one good keyword phrase that you would target for each of the two websites you identified in 1) above?
What do the attributes do for the consumer? Can you describe your offering like a person (fast, sad, dangerous, sociable, etc)?
How could you use two of the war techniques to win the marketing war against McDonald's?
Make a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.
State why you chose the media that you suggested. Explain how the company can create and then sustain an online social community.
What is your personal vision for this organization? Define the organization's mission statement. What is the reason that this organization was created?
What marketing lessons can we learn from the game of chess and specifically the way Bobby plays the game?
Attaining a competitive advantage in package delivery business appears to be a challenging task.
Describe how global marketing is inextricably linked to culture, politics, environment, economic stability.
Describe the products or services your business will offer and the resources--materials, supplies, building, and so on--that you will need for your startup.
Determine how market commonality and resource similarity impact Apple's competitive standing in terms of its main rivals.
Describe the target market for your NAB business including a description of your target market's key demographic elements.
How important is the division of labor to a capitalist economy? How does the division of labor lead to more efficient production?
What solutions should be considered as you seek to develop a sense of ownership of your plan? What solutions would you recommend to the board, and why?
Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.
Why is considering consumer demand important when building a sustainable product? How may a firm fulfill consumer demand with sustainable products?
Describe the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
Discuss what you would measure to determine the effectiveness of that advertisement. What are a few important trends in marketing practices?
Create a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.
Your company is looking for a market area for a new product/location. How this information can be useful for your company?
Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also, list and describe the seven different components of communication process.