Homework: Services Marketing- Analyze the Key Elements of Buying Commercial Airline Services
Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer.
Analyze the key elements of buying commercial airline services.
Create a blueprint (diagram) detailing the service delivery process involving the frontline employee-customer contacts before, during, and after the purchase. Each contact should be clearly identified and deliberated.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.