Assignment:
STUDENT LEARNING OUTCOMES
Upon completion of this project, students are expected to:
A. Explain the uses of different marketing communication tools.
B. Write a brand positioning statement.
C. Write operational objectives for a communication campaign.
D. Identify basic principles of communication and persuasion that apply across all forms of marketing communication.
E. Set up the process of an integrated marketing communication campaign.
F. Demonstrate the application of the local and regional regulatory environment.
G. Demonstrate professional and ethical standards related to marketing communication.
You will organize yourselves as a marketing communication agency that has been hired by a local company to develop a marketing campaign for the firm. You are required to research the identified target market and formulate a tailored marketing campaign for your client to be launched in Saudi Arabia The campaign must be consistent with the culture and regulations of the firm and the country. You will develop a series of marketing materials to promote your idea.
You will be evaluated for consistency of your idea with the company's core identity; and the overall integration of your message across the campaign. Moreover, creativity will be a major plus point. Keep in mind all the marketing tools we covered throughout the course and come up with a captivating campaign.
As a marketing agency, each team member must assign herself a role (such as, account planner, creative).