Strateglic Marketing Discussion Post
Gathering Information and Measuring Market Demand: Go to the Sprite web site and check out the commercials, music, and ambiance of the site. Discuss the following:
- Who is the target audience for Sprite? Discuss in detail and give your reasons.
- Using government information or other sites, how many people in the USA are in the target audience you described above?
- Design and discuss a research method you might use to find out if your target audience likes the taste of Sprite vs. Sierra Mist. Include the research method you might use; your sample plan; and what types of questions you might ask.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.