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Do you agree or disagree with the assertion that B2B firms should strive to communicate how they are different instead of how they are better?
Discuss how telecommuting has worked to keep the business afloat. Describe a plan for addressing and managing the concerns about telecommuting.
What digital trend stands out most to you? Which trend do you think will have the greatest impact on the marketing world?
What are the steps you will take to figure out the root of the problem? As a team, consider - who will you talk to, what will you need to observe?
Using the ATAR forecasting method (and template), create a forecast for the new Apple AirPower Mat. How many people own an Apple product?
Discuss an important historical event in the oil markets. What is the reason of the present decline in price of oil?
Identify two firms in two different industries that you believe exhibit a nimble nature in their operations.
Write about the social and psychological variables that will influence a patient when deciding on a treatment/medication.
Describe at least one example in which critical thinking or creative thinking was used to solve a problem in the workplace.
Develop a list of the particular skills, resources, and strategies that are especially important to the selected firm's strategic position.
What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do the factors influence consumer behavior?
Provide a (virtual) action plan as to how the strategy you are recommending is going to be executed, the time horizon for the plan, the budget, and so on.
What data do you want to collect on the country you want to enter and why? How will you use data analytics to prepare for the entry?
What is the most scientifically valid research? What type of research is small, relatively indirect, and unstructured?
Why are cultural factors so important to KFC's sales success in India and China and also? Spot cultural factors in India that go against KFC's original recipe.
Identify your primary style of leadership. Identify 2 leadership theories/styles that would be beneficial to your current/future leadership role.
What are Amazon's major strengths? What were the implications of the firm's failure to understand that environment?
Distinguish between behavior and output controls. Provide examples of each. What is the most commonly used measure of corporate performance,
What are sources of the factors, which created the ethical dilemma? Is it ever appropriate to withhold negative information from the client?
How many stores is Dollar General planning to open during its 2018 and 2019 fiscal years? By what percentage would the new stores increase the size of company?
What are the impacts of government and market imperfections (failures) on the price elasticities of demand and supply?
What are economics and political power, and how are they related? What is the nation-state and who decides who belongs?
What are the main features of an oligopolistic market? How you can distinguish a firm in an oligopolistic market from one in a monopolistic competitive market.
What psychographic characteristics define your target market? How do these impact your marketing strategy?
Discuss what is a peer-reviewed, academic reference and why is this necessary? How can you avoid plagiarism when you are using academic references?