Discussion Post: Consumer Behavior
When pharmaceutical companies market to customers they need to take the time to consider who influences the customer's decision making.
There are many social influences as well as psychological variables that dictate a patient's course of action for an illness.
Some patients may choose not to get treatment, other patients may ask their doctor for a particular brand name drug because someone they know had success when taking it.
Assuming the perspective of the patient, write about the social and psychological variables that will influence a patient when deciding on a treatment/medication.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.