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Distinguish between behavior and output controls

Discussion Post

• List the five step feedback model of the evaluation and control process.

• Distinguish between behavior and output controls. Provide examples of each.

• What is the most commonly used measure of corporate performance (in terms of profits).

• What is the difference between EVA and MVA?

• What is the balanced scorecard? What are the four areas to be addressed?

• Discuss the benchmarking process.

• What is ERP? What are the three reasons why ERP could fail?

• Discuss the guidelines for proper control.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Distinguish between behavior and output controls

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