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What are some of the important trends or changes in consumer behavior that are affecting (or have affected) your company?
Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.
Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations.
Identify two business-to-business brands that you would deem to be strong and distinctive.
Identify significant personal standards or principles you hold and discuss how they guide, limit, or circumscribe your stated vision, mission, and goal plan.
What is the most important element of this case study specific to customer relationship management? Was the customer's reaction justified in this example?
Who are Company's main competitors (list all competitors)? What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
Identify one company that consistently produces an outstanding customer experience and list the ways that they deliver this experience for their customers.
Explain how you will evaluate the success of your plan. What will you measure to ensure that you are making improvements in customer communication?
Analyze why the ad would not appeal to some consumer group(s). Evaluate the impact of the advertisement on cultural values.
What is Tesla's segmentation method? How does Tesla's segmentation influence the brand's pricing strategy?
Discuss your techniques of building the equity of your brand. Discuss several branding decisions recently made or appropriate to make.
Analyze findings based on their answers to the second question, and make strategic recommendations about how to improve customer loyalty.
Describe the demographic profile of the new customers. Describe the new market segment you plan to reach. Develop a strategy for pricing this item.
In this homework, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Describe a unique sales promotion (consumer, trade or salesforce) that you are aware of. Indicate who it is directed at and its effects.
Crafts store to capitalize on the renewed interest in knitting and other crafts. Create a PowerPoint presentation on your developed marketing strategy.
Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
Create a PowerPoint presentation that describes and explains a marketing plan for a sports product you wish to market.
Identify whether your chosen country (Australia) is a low-context or high-context culture. Support your response with examples.
Design strategies for market penetration, product development, market development, and diversification for the said product.
What consumer need does your product or service address? What are the core results your buyers are seeking?
Is process improvement alone a sufficient response to Spirit's declining profits? What other changes should Spirit make?
Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product and market development.
How has Zara designed their channel system to respond to consumer demand in the marketplace?