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Identify whether your chosen country (Australia) is a low-context or high-context culture. Support your response with examples.
Design strategies for market penetration, product development, market development, and diversification for the said product.
What consumer need does your product or service address? What are the core results your buyers are seeking?
Is process improvement alone a sufficient response to Spirit's declining profits? What other changes should Spirit make?
Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product and market development.
How has Zara designed their channel system to respond to consumer demand in the marketplace?
Apply the concepts in Chapter 17 of the Kotler (2016) text, to describe an integrated marketing channel to efficiently connect with your customers.
Analyze the problems and/or issues in the case. Describe and analyze multiple alternative solutions to problems and/or issues in the case
The program director is deciding whether to use an emotional or rational appeal in advertising copy. What are the considerations in this decision?
How would you communicate about new features to customers? How would you measure the success of the team?
Why should retailers be concerned about the topic of ethical advertising? Explain how it can help retailers gain consumers' confidence.
What is the ethical issue within the advertisement? Discuss the problem that you see with the advertisement.
Develop your company's mission statement. Develop environmental analysis that includes competitive, political, legal, technological and sociocultural forces.
As a consumer, which research method do you find welcoming (meaning that you would not mind participating in the study as a consumer)?
What is Tesla's segmentation method? How does Tesla's segmentation influence the brand's pricing strategy?
Discuss your techniques of building the equity of your brand. Discuss several branding decisions recently made or appropriate to make.
How likely is it that you would recommend this [brand name] to a friend or colleague? Why do you feel that way?
Identify a specific consumer product that you or your family have used for quite some time.
How does the stage of a product's life cycle affect price? Give an example of how products in your business will be impacted.
Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an omnichannel world. MIT Sloan Management Review, 56(1), 45-53.
What challenges are facing retailers and recycling companies? Evaluate Kimberly-Clark's idea to develop program to reward consumer for recycling SLPF packaging.
You'll apply what we have learned in Module about advertising, promotion and the promotional mix to develop your IMC plan.
After you describe different jobs segments for the product, you need to discuss what the company can do to grow sales in those segments.
Identify the parties involved, the negotiation strategies, cultural and ethical issues, etc. What next steps would you recommend and why?
Prepare a report and a PowerPoint presentation about the assigned project. Submit a report and presentation as word and Power Point files, respectively.