Assignment: Preparing Marketing Strategy
You and a business partner are in the process of starting your own business. A group of potential investors have been identified and are scheduled to receive a formal presentation on your developed marketing strategy. Choose one of the business ideas listed below, and develop a marketing strategy for the business. Include the type of market research you will perform and how you will define your target market. (Information, Systems)
1) Crafts store to capitalize on the renewed interest in knitting and other crafts
2) Online corporate-training company
3) Ethnic restaurant near your campus
4) Another business opportunity that interests you
Because of your expert presentation skill, your partner has asked you to present the brief to the perspective investors who represent senior executive level management. Create a PowerPoint presentation on your developed marketing strategy.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.