Problem
Case Study
Target Market Segmentation: How Tesla Pulled off a Billion Dollar Pricing Strategy in the Automotive Industry
Author: Taylor Wells
The case study has been posted on Canvas.
Task
i. What is Tesla's segmentation method?
ii. How does Tesla's segmentation influence the brand's pricing strategy?
iii. Considering the competitive in electric vehicle market, do you think Tesla should revise its segmentation strategy?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.