Explain how you will evaluate the success of your plan


Homework: Customer Communication Plan

Imagine that you are the owner of a retail company that has recently experienced a decline in business due in large part to the poor communication skills of employees. As a result, many customers have expressed dissatisfaction with the service they have been receiving. In order to overcome this challenge, you as the owner need to develop a communication plan that will restore customer confidence and improve the communication skills of your employees.

In a 2 pages paper, you are to create a customer communication plan that addresses the following:

1. Identify the purpose and goals of the plan. What will this plan accomplish?

2. Describe the specific actions that you will take to improve both company communication with customers and the communication skills of employees. What steps will you take in order to achieve the purpose and goals of the plan?

3. Explain how you will evaluate the success of your plan. What will you measure to ensure that you are making improvements in customer communication?

4. For this homework, you may utilize outside resources to help provide ideas for developing a customer communication plan.

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Explain how you will evaluate the success of your plan
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