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What are the current trends affecting the behavior of consumers? It is mandatory that you include updated information and references.
If chick fil a have the plan to joint venture with a business partner in China market, what is the accessing country market potential of China?
Then, exploring map data, you'll assess how common your segment is for where you live and where you could live among more people like yourself!
Explain your current or possible global marketing efforts. Explain the organization's mission. Provide its mission statement or create one if necessary.
Discuss your techniques of building the equity of your brand. Discuss several branding decisions recently made or appropriate to make.
Identify the roles and responsibilities of each key employee that comes in contact with the customer at each touch point in the purchase experience.
What is the Equal Rights Amendment (background info)? What factors have contributed to it not being ratified?
What is the product or service you will redefine or introduce as new? What are the short-term and long-term goals?
Explain specifically how each of the following factors impact your company's marketing activities in the USA.
Write a critical analysis paper demonstrating understanding and application of key concepts learned.
How would you implement the triple bottom line concept at your chosen company, whether you are using the snack food company scenario or the company of your choi
Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.
Discuss any aspect of the organization that is relevant. For example, you can look into their mission statement and suggest ways to change it.
Describe the differences in product offerings in 2 countries compared to the company's product you are familiar with in your home country.
What is the primary purpose of Ford's Unlearn advertising campaign? How did the advertising campaign affect consumers' perceptions on Ford?
Describe the ethical and social responsibilities of a marketer. Now, explain why it is important that organizations abide by these responsibilities when making.
Explain the effect of counterfeit goods and black markets on international product strategies.
Using various marketing strategies and techniques you have learned, analyze how the marketing activity examples you found align with the organization's mission.
Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
Why do people use charcoal versus gas when grilling? What marketing objectives do you recommend for the Kingsford brand?
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
What changes to the marketing mix (product, price, place, and promotion) are needed to improve the product's emotional appeal to customers?
According to your personal worldview, should individuals have a right to medical care? Are there any instances when medical care should not considered a right?
Identify this industry's market structure and at least two or more market characteristics that support this market structure.
Identify a firm for each of these market structures and explain why each firm belongs in the market structure identified.