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Identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
How can Airbnb ensure the ethical treatment of consumers? Should there be a separate strategy for the international component of Airbnb's business model?
Explain how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage.
If so, what should they do differently? Walmart is currently trying to break into India. What suggestions do you have regarding this expansion?
Does your retailer also conduct business in brick and mortar stores? If so, how many stores do they have?
How demand is affected by technology levels? The importance of relationship marketing for industrial products and services.
How do these companies compete in the global market? Do they market differently in different countries or subcultures?
Explain how performance is related to rewards. Point out that rewards, like performance, are multidimensional. Most companies offer a variety of rewards.
What value do you deliver to the customer? Which customer needs are you satisfying? Which one of your customer's problems are you helping to solve?
How long will each video be? Why this length? Who are you targeting and why? What is the story you are telling? What is the call to action?
Explain the example and the ultimate outcome - did you purchase the new product from your favorite brand? Why or why not?
What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making?
Describe a product you like that you believe more people should purchase. Do they buy different things than you do? If so, why?
Discuss the 7 processes of developing a product. Discuss how you think the four stages of product life-cycle will play out with particular Shark Tank product.
What is the most important element of this case study specific to customer lifetime value (CLV and long term customer loyalty?
How are effective survey/focus group questions designed? What are the important elements of qualitative and quantitative data analysis design?
Evaluate and discuss the sense making approach as associated with the interpreter image. Compare and contrast the steps of each evaluated framework.
What was the motivation for VW to expand in the US market? Explain what problem US experienced that VW could assist with by supplying their diesel vehicles.
Explain the effects you believe the Internet's capabilities will have on the brands you identified above and what the owner of the brand should do in light of t
Do you believe that companies are putting too much emphasis on marketing products towards young children?
Do you agree with Terry's view that Island Shades will be successful? Why or why not? Would you recommend any changes or modifications to her goal or plan?
How did the company employ e-commerce and the use of social media before and in response to the pandemic?
What are some of the ways we can manage the distribution channel? After reviewing this resources and your research, consider various channels of distribution.
Evaluate business situations using critical thinking skills. Evaluate the opportunities provided by technology for businesses.
From a marketing perspective, why do you think it is failing? What strategy would you recommend to reinvigorate the brand?