Marketing Assignment
Therefore, you need to prepare the following information about your company (or previously chosen by you for PA1) and answer the following questions:
a. How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
b. Do you think that the product produced by your company, generally, is associated with nominal, limited, and extended of consumer's decision making? Why?
c. Under what conditions, if any, would these products be associated with a different form of consumer's decision making?
d. What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.