Homework
Length: 1500 words.
Pick a publicly traded retailer. Provide the following information on each bullet for full credit:
i. Who is your retailer and what type of retailer is it - department store, category killer, etc.
ii. Does your retailer also conduct business in brick and mortar stores? If so, how many stores do they have?
iii. Who is the CEO and what makes this person equipped to run the company? Not just a bio please. Interpret!
iv. Develop a SWOT analysis about the company (display a table). Below the table, discuss the bullets within each segment of the analysis and why you considered them as part of your SWOT. I know places where you can find this already completed, so providing that alone is plagiarizing. Include it if you agree but think beyond what is already available. You have a giant brain, right? Use it and be creative here! Support your ideas. I'll be looking for this.
v. Other than Amazon, who are the main competitors (name three)? Discuss why your retailer should be concerned about each of these.
vi. Within the last 60 days, find the most recent article about your company in periodicals like the WSJ, the NYT or comparable resources. Provide the link and give a brief overview of the subject matter.
vii. Provide references for all information. If I can't find your referenced info, no credit.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.