Discussion Post
Many companies use their brand as a competitive advantage.
I. Step I: Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
II. Step II: Explain the effects you believe the Internet's capabilities will have on the brands you identified above and what the owner of the brand should do in light of them.
III. Step III: Be sure to respond to at least one of your classmates' posts.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.