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How would you identify the innovators for this product? Is the new model a continuous, dynamically continuous, or discontinuous innovation?
What did you learn about your own motivations/buying behavior/consumer decision making process
Which stock market exchange is the company listed on? Look at the past three years' worth of stock activity for your company.
Describe & analyze the different stages of the personal selling process and its participants
How do you think job order costing will help you price products in your future career?
Explain why some production costs are variable and some are fixed. Analyze the benefit of recalculating the cost of pickle production.
Pick your favorite brand and look at the 5Cs for that company. What is the brand's situation analysis?
Select a current television program and explain how it might affect the cultural environment.
Find and describe three examples of the segmentation, targeting, and positioning. Evaluate each example in terms of effectiveness.
What are some of the marketing strategies have you found that are specific to your product for lead generation and lead nurturing?
What are the key actions you need to take to deliver your Value Proposition to your Customers? What have you done to test your Value Proposition?
Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Describe your client's service, its features, its benefits, and what makes it different. Describe the target market and customer profile.
Identify modes of communication (How will you present the new idea/service to your target audience?). Create the projected marketing and promotion budget.
Describe what you specifically want to accomplish. Identify how you will measure the accomplishment. Define how you will achieve the goal.
Define and discuss the product life cycle and apply this to your redefined or new product or service.
How innovation in business-level strategy can change the competitive game in an industry, giving the innovator a sustained competitive advantage.
Show the consumer how much they care for the environment, and present a critique of its potential to develop socially responsible leader.
Should individuals be held to agreements even if they did not know about them? Use specific details about contract formation and performance in your response.
Match each business with the pricing strategy that you believe the business is using. Discuss why you think the business is using the pricing strategy that
What are two factors merchandise buyers should consider when determining the retail prices for merchandise?
Now that you know about opportunity cost, would that knowledge have affected your decision to make any past purchases? Provide one or two examples.
What customer service process changes would you recommend to align company's process with high quality customer service principles as defined in course text?
You have been asked to create a flyer, pamphlet, or brochure advertising the seminar. Your goal is to entice employees to attend this seminar so be creative!
In order of importance, the largest markets for your products are North America and Germany. What might be the source of these problems? How would you fix them?