Discussion Post
You'll complete a post that focuses on one or more of the topics covered (VERY IMPORTANT). Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. Your posts can be serious, lighthearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (i) informative and (ii) pertain in some way to the material for this course. Other than that, you have free reign.
• The importance of derived demand in industrial markets
• How demand is affected by technology levels
• Characteristics of industrial product
• The importance of ISO 9000 certification
• The growth of business services and nuances of their marketing
• The importance of trade shows in promoting industrial goods
• The importance of relationship marketing for industrial products and services
• Local market characteristics that affect the advertising and promotion of products
• The strengths and weaknesses of sales promotions and public relations in global marketing
• When global advertising is most effective; when modified advertising is necessary
• The communication process and advertising misfires
• The effects of a single European market on advertising
• The effect of limited media, excessive media, and government regulations on advertising and promotion budgets .
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.