Discussion Post: Strategic Marketing Basics
The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.
Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
1) As a marketing manager, how does a focus on sustainability inform your tasks and activities?
2) Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
3) What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
4) How might sustainability contribute to customer satisfaction?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.