Homework: Ethical & Socially Responsible Marketing Analysis
Read "Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making" from the University Library.
Write a 350 to 575 words analysis and evaluation of a company's effectiveness in the following areas:
a. Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
b. Relate the triple bottom line to an organization's sustainability.
c. Analyze consumer influence on ethical behavior in marketing.
d. Assess the value of communicating ethical behavior to the public.
e. Conclude how ethical issues influence legal issues in marketing.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.