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How do you begin to develop learning objectives? What factors do you need to consider?
From the Zappos video, analyze the role that customer service plays in business and determine the service management skills at Zappos.
Explain how your different options would affect the outcome. What were some external factors that impacted your decision?
Why should one study ethics? Are ethics really necessary for us to function as a global society? When (at what age) and where should ethics be taught?
Focuses on engaging the adult learner. What are some tools that can be used to evaluate the effectiveness of marketing and communication plans?
Identify the number of shares you are buying and the price of the shares you are buying for each company.
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
How will the knowledge of sustainability and choosing eco-friendly fashion products help you with your merchandising/marketing career?
How would you convince the consumer that these products are better than non-eco-friendly products?
Discuss pitfalls for the 3 actions you selected and explain whether you think each of them will be helpful in making the action happen.
Explain what products are being offered by a shop that specializes in bicycles; by a travel agent; by a supermarket; and, by a new car dealer.
Analyze the current and future situation with respect to the organization's target market using the 5W Model for Customer Analysis.
What factors contributed to the loss of confidence in the Chipotle brand? Do the actions taken to-date present a strategy that would improve consumer trust?
Discuss the evolution of the securities markets, including the impact of the NASDAQ, CME, ECNs, and foreign exchanges.
Using the Internet, identify an example within the last year of a company engaging in legal but arguably unethical conduct.
Provide evidence or examples to support your view. Which view is most likely to be the model for the future of business? Why do you believe this?
Explain the research you recommend to do. Explain when the company need to define the SCOPE of the NPD strategy.
Prepare a further business report, based on the findings of the first report, aimed at the organisation's marketing director with a recommendation.
To maximize profits, what decisions does GM have to make in regard to pricing and production?
Small mistakes are the stepping stones to large failures. How might this saying apply to this lesson, and do you agree?
Why is knowing the product demand so crucial for a firm? Evaluate how or why the business made such a mistake.
Discuss threat of the entry of new competitors: Unless there are significant barriers to entry, profitable markets that yield high returns will attract firms.
Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).
Analyze and forecast the future needs for resources in the internal environment of corporations.
What ethical issues do you need to be aware of? What steps will you take to make Ms. Barnum comfortable?