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Explain your current or possible global marketing efforts. Explain the organization's mission. Provide its mission statement or create one if necessary.
As a marketer, how would you reposition the product in customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
How would you advertise and publicize the business? Write about how you might approach advertising and public relations for a product of your choice.
How do you think online shopping has attained its dominant seller position? How did it attain its position in your shopping life?
What is the difference between the advertising or publicizing that a brand leader does in comparison to what a brand follower does in the marketplace to present
What it sells, and any other identifying information. Then, list 2 to 3 competitors of the brand. Were you surprised by its competitors? Explain.
Segmentation: Consider who is interested in your brand or service. Identify the type of customer groups that are interested in the product and why.
Develop a main message intent to connect with the customer group. For example, your main message is safety features or high-quality fashion at affordable price.
Based on the video, how is JC Penny's making the switch from department store to specialty store?
How is economics in health care unique from other industries? How is marketing in health care unique from marketing in other industries?
Examples of how the companies have succeeded in the face of challenges. Brief company background information.
Explain the possible impact of this difficulty. Describe how you would propose to work around the problem.
Analyze marketing decision support systems and their impact upon marketing management systems.
Examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
In your own words, briefly define the term servitization. How does servitization redefine a firm's relationship with its customers?
Describe specific characteristics of the emerging market that affect the company's product.
Explore the site in detail. What does the website do to tangibilize the product (goods and services) for the customer?
What topics were included? Which were most helpful or insightful? Were there topics you wished were included or expanded upon?
Do you think Dove has become too controversial? Should they embrace their new brand direction or tone things down?
What was Dove's market positioning in the 1950's? What is its positioning in 2007? How would you describe the primary customer for Dove?
What would be your ideal balance of paperwork versus client contact?
Briefly describe the plant and the products produced by the plant. Describe a few thing that impressed you (positively or negatively) most about the plant tour/
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Identify as many factors as possible within each force that may impact Disney's performance in this industry. Explain how and why they influence Disney.
What are the negative impacts of online distribution on in-store retailing? Who are MC's current target consumers?