Assignment: Sample Marketing Report Sketch Plan
i. Title Page- 1 page: name, student number, date, instructor name, section number
ii. Executive Summary- 1 page: Summary of your entire report (may be single spaced)
iii. Report- 8 pages: double spaced, 12-point font, Time New Roman, 1-inch margins
iv. Intro - Identify marketing challenge. Introduce purpose and contents of report.
v. Analysis - strengths & weaknesses, threats & opportunities, implications for marketing challenge
vi. Corporate Capabilities- Finance, Marketing, Operations, HR
vii. Industry Analysis- PEST: implications for marketing challenge
viii. Competitive Analysis: implications for marketing challenge
ix. Consumer Analysis: implications for marketing challenge
x. Recommendations (4 Ps can be combined - first place you will begin making recommendations)
xi. Target Market Selection: Who? Why? Objectively defend recommendation; link to challenge
xii. Product: Changes? Why? Why Not? Objectively defend recommendations; link to challenge
xiii. Placement: Distribution channels. Which one(s)? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge
xiv. Price: How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge.
xv. Promotion: How much money will be spent? On what? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge
xvi. Conclusion- Reconnect to the marketing challenge
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.