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Europe is famous as a source for fine leather goods such as handbags and shoes. Each year, consumers in Europe buy 2.5 billion pairs of shoes.
A potential American exporter is worried that he’ll “have to learn to speak German or French” if he wants to market to customers in Europe.
What is the difference between an L/C and other forms of export-import financing? Why do sellers often require L/Cs in international transactions?
Governments often pursue policies that promote exports while limiting imports. What are some of those policies?
Why is exporting from the United States dominated by large companies? What, if anything, could be done to increase exports from smaller companies?
Why are companies such as Siemens, GE, and Procter & Gamble targeting the “bottom of the pyramid”?
What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning.
It is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix
Compare and contrast the standardized, concentrated, and differentiated global marketing strategies.
What is global consumer culture positioning (GCCP)? What other strategic positioning choices do global marketers have?
In a recent interview, a brand manager at Procter & Gamble noted, “Historically, we used to be focused on discovering the common hopes.
What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
In light of the current global economic downturn, will Lew Frankfort’s strategy for expanding in China need to be revised?
What is the likelihood that the United States and Cuba will resume diplomatic and trade relations during the Obama administration?
As you are leaving country X, the passport control officer at the airport tells you there will be a passport “processing” delay of 12 hours.
“See you in court” is one way to respond when legal issues arise. Why can that approach backfire when the issue concerns global marketing?
Briefly describe some of the differences between the legal environment of a country that embraces common law and one that observes civil law.
Why is it necessary for Disney to build brand awareness in China and other emerging markets?
With the 2010 World Cup in South Africa, FIFA faced a number of challenges pertaining to security, ticketing, and transportation.
Do you think that the Unlawful Internet Gambling Enforcement Act unfairly discriminates against offshore gaming companies?
The president does not want to be surprised by major market or competitive developments. What would you recommend?
Compare and contrast the United States and Japan in terms of traditions and organizational behavior and norms.
Read at least three articles that are no more than 12 months old. Apply the content from the articles to the use of e-Commerce Shopping carts.
How can Hofstede’s cultural typologies help Western marketers better understand Asian culture?
What are some of the elements that make up culture? How do these find expression in your native culture?