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What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning.
It is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix
Compare and contrast the standardized, concentrated, and differentiated global marketing strategies.
What is global consumer culture positioning (GCCP)? What other strategic positioning choices do global marketers have?
In a recent interview, a brand manager at Procter & Gamble noted, “Historically, we used to be focused on discovering the common hopes.
What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
In light of the current global economic downturn, will Lew Frankfort’s strategy for expanding in China need to be revised?
What is the likelihood that the United States and Cuba will resume diplomatic and trade relations during the Obama administration?
As you are leaving country X, the passport control officer at the airport tells you there will be a passport “processing” delay of 12 hours.
“See you in court” is one way to respond when legal issues arise. Why can that approach backfire when the issue concerns global marketing?
Briefly describe some of the differences between the legal environment of a country that embraces common law and one that observes civil law.
Why is it necessary for Disney to build brand awareness in China and other emerging markets?
With the 2010 World Cup in South Africa, FIFA faced a number of challenges pertaining to security, ticketing, and transportation.
Do you think that the Unlawful Internet Gambling Enforcement Act unfairly discriminates against offshore gaming companies?
The president does not want to be surprised by major market or competitive developments. What would you recommend?
Compare and contrast the United States and Japan in terms of traditions and organizational behavior and norms.
Read at least three articles that are no more than 12 months old. Apply the content from the articles to the use of e-Commerce Shopping carts.
How can Hofstede’s cultural typologies help Western marketers better understand Asian culture?
What are some of the elements that make up culture? How do these find expression in your native culture?
Why do nations trade? Presumably, each trading partner has something to gain, such as access to more goods and services and lower prices.
Why are Greece, Ireland, Italy, Portugal, and Spain sometimes referred to as the euro zone’s “peripheral countries”?
The creation of the single market in Europe has led to harmonization. What does this mean?
Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.
Ecuador boasts a dazzling mix of geographic wonders, including coastal lowlands, the Andes mountain range, the fabled jungles of the Amazon.
Do you think that the economic stimulus programs in the United States, Asia, and elsewhere are the right approach to pulling the world out of recession?