Assignment:
Q1. How can Hofstede’s cultural typologies help Western marketers better understand Asian culture?
Q2. Explain the self-reference criterion (SRC). Go to the library and find examples of product failures that might have been avoided through the application of the SRC.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.