What is positioning


Assignment:

Q1. What is positioning? Identify the different positioning strategies presented in the chapter and give examples of companies or products that illustrate each.

Q2. Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global company.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is positioning
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