Diffusion and characteristics of innovations


Assignment:

Q1. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?
Q2. Compare and contrast the United States and Japan in terms of traditions and organizational behavior and norms.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Diffusion and characteristics of innovations
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